Nice article from the eBay Developers Program blog

Deal4it Delivers New Interactive eBay Experience

by Sunny Li of eBay Developers Program

Remember the good old days when you are greeted by a sales person as you walk into a store to shop? Well, experiences like that are certainly uncommon in the online shopping world, and eBay is no exception. But thanks to Deal4it.com, that’s about to change.

Deal4it has found an ingenious way to integrate human interactivity into the eBay shopping experience by embedding Rich Interactive Video (RIV) into the listing gallery canvas. Various professional actors will then talk to the shopper in the form of greetings, encouragements, etc.